SW Score measures the influence a particular keyword has on the entire project which that keyword is a part of.
There are 4 ways you can mark the weight of your keywords in SerpWatch:
- None — keywords will be ignored and will not be used in the equation
- Low — low-weight keywords will have a very low impact on the project ranking; if a low-weight keyword’s position is better than the position generated by the algorithm, the keyword will improve the general position of the project by 1; if the low-weight keyword’s position is worse than the position generated by the algorithm, the keyword will worsen the position of the project by 1
- Default — upon creating a project, each keyword has the default weight; in this case, the weight will be used in the equation and will have a mid-range influence on the project
- High — high weight will flag the most important keywords in the project and influence the general position the most
Each weight type will signal the importance of your keywords to the success of the entire project.
SW Score is calculated based on the position and the search volume associated with a particular keyword.
The higher a keyword’s position and the bigger its search volume are, the more successful the entire project will be.
For example, a keyword can reach a high ranking position but if its search volume remains low, the change in score will be less noticeable.
While ranking is the most obvious criterion for measuring the success of both your keywords and the entire project, reaching the #1 position could mean nothing if no one is looking up that query term.
Always keep in mind that both the keyword position and search volume will influence the movement you see in the chart.
Also, note that search volume is a highly volatile value which makes it practically impossible to showcase with accurate consistency.
If you still have any questions, you can always reach us via live chat or contact our customer support team.