Keyword ranking data is a valuable source of information that can speak volumes about the effectiveness of your SEO campaign.
But it’s hard to get a clear picture of your SEO performance when you have piles of keywords to track and when your ranking data is scattered all over the place.
Say your rankings suddenly dropped. It could be a new Google update, a SERP feature stealing your traffic, a decline in CTR, or any of the umpteen other SEO factors.
Diagnosing the exact cause usually means switching between multiple tools and apps and trying to cross-reference data without losing track.
Now imagine if you had all that data in one place – neatly organized and available for analysis at any time.
This is exactly what SerpWatch does.
# Gain Unique Insights
Our Search Intelligence Hub consolidates all ranking data you track in one place which allows you to monitor different performance metrics simultaneously.
Your ranking data is available at both project and keyword level where all SEO performance points are just a click away.
You will also get an insight into different types of advanced keyword metrics, including search volume, cost per click, competition, and monthly revenue.
Whether it’s your past or current rankings, the SERP features you rank for, or your competitors’ performance – it’s all available at your disposal for analysis.
# Understand Traffic and Revenue
SerpWatch Intelligence Hub will help you understand what the keywords you track say about your website traffic and revenue.
And since some keywords are more equal than others, we let you assign them different weights. SerpWatch will then use this data to calculate your unique SW Score and assess the overall health of your project based on your SEO priorities.
You can also integrate SerpWatch with Google Analytics and contextualize your website traffic without needlessly switching between the two apps.
# Reverse Engineer Your SEO
Dramatic ranking fluctuations can happen to anyone. But before you take any action (and risk doing even more damage to your website rankings), you need to understand exactly what happened.
SerpWatch allows you to monitor all SEO rank variables in one place so that you can reverse engineer important keyword movements and get to the bottom of unexpected shifts in rankings.
Take Google updates, for example. Tracking algorithm updates is crucial because they can affect your rankings with no prior warning.
This is why SerpWatch is designed to automatically scrape all minor and major Google updates and overlay them on top of your keyword data chart.
And the best part is that you can add notes to any key findings and use them for reference while researching changes in your keyword movements.
Start exploring our Search Intelligence Hub guide for more valuable tips.
If you have any questions, you can always reach us via live chat or contact our customer support team.