Connecting SerpWatch to Google Analytics allows you to track your organic traffic directly from our Search Intelligence Hub — without logging into your Google Analytics (GA) account.
SerpWatch is the only rank tracker that embeds GA data into the ranking chart, at both project and keyword level.
Not only does this save you the trouble of constantly switching between the rank tracker and GA, but it also makes it easier to understand how organic search traffic affects your rankings.
This way, you’ll be able to reverse engineer your traffic and get a better grasp of how your SEO efforts translate into revenue.
# Project Level
The project-level Analytics chart gives you a clear overview of your total organic website search traffic.
All other forms of traffic are filtered out (social media, direct, etc).
The SW Score tab is just a click away on the same chart which makes it easy to compare fluctuations in traffic with the changes in ranking positions.
# Keyword Level
The keyword-level chart displays Google Analytics data filtered for the page that the keyword ranks for.
This saves you time by avoiding the process of filtering for the right traffic type (organic) and the correct landing page.
Below the ranking chart, you’ll find the list of Keyword Results, showing the keyword’s correct ranking position and the link to the page where the keyword is found.
