# What Are SERP Features?
Google SERP features are any of the non-traditional organic results that appear on a search page.
While SERPs once had a uniform look and contained only textual results (ten blue links), they are now enriched with different search result formats (images, videos, people also ask, tweets, reviews, etc.)
These rich results — or SERP features — help users find information faster and make the SERPs more visually appealing.
# What SERP Features Does SerpWatch Track?
Besides tracking your keywords’ positions, SerpWatch also tells you which SERP features your keywords rank for.
SerpWatch tracks the following SERP features:
- Images
- Knowledge Graph
- Paid
- Video
- Featured Snippet
- Answer Box
- Google Review
Whenever one of your keywords ranks for one of these rich results, a SERP feature icon will appear next to that keyword.
You can also track your SERP features in the project and keyword level graphs by clicking the SERP Features tab.
The project level graph shows the current number of keywords that are ranking for a SERP feature, while the keyword level graph shows all the dates that a keyword ranked for one of the SERP features.
Project Level Graph:
Keyword Level Graph:
# How Do SERP Features Affect My Ranking Position?
As shown in the example above, SERP Features can take up a big chunk of the first page in Google and push organic results down the page.
So how do SERP features translate into rankings?
Some types of SERP features (Featured Snippets, Ads) usually appear above the 1st organic position.
This is why Featured Snippet is also referred to as “Position Zero.”
However, regardless of how many features appear on the search results page, Google always looks at the SERP as if there are 10 results — no more and no fewer than that.
This means that if your keyword ranks for a Featured Snippet, SerpWatch will show your position as 1.
Also, keep in mind that once Google picks your content to appear in a Featured Snippet, it counts the Snippet as one of the organic search results.
Ever since Google introduced its “deduplicating” algorithm update in January 2020, websites can no longer appear in Featured Snippets and Page 1 organic listings simultaneously.
In other words, if the URL of a website is chosen for a Featured Snippet, that URL will be removed from the organic results.
The only way for the same website to appear in both Featured Snippets and organic listings is if the URLs are different (for example, if the image in the Featured Snippet has a different URL than the text).
In case one of your keyword ranks for PPC (paid) results, Google will show the ads above Featured Snippets and SerpWatch will display the Paid icon next to your keyword.