If you want the SEO reports you email to your clients to reflect a high level of professionalism, the emails should look like they’re coming directly from you.
SerpWatch Client Management lets you set up white label emails for Gmail addresses in a few easy steps.
- Log into SerpWatch, click your profile icon, and select “Client Management”:
- Once you fill in your agency details, set up a personal agency domain, and upload your logo, you need to enter your SMTP details to have your emails delivered to your clients from your agency email account:
NOTE: Before entering SMTP details, make sure you added an agency email. For additional information on setting up your agency in SerpWach, please refer to this guide.
- First, navigate to https://www.google.com/settings/security/lesssecureapps and enable access for less secure apps:
- Go to https://accounts.google.com/UnlockCaptcha and click “Continue” to unlock account access.
NOTE: Unlocking account access will change the settings for the account your browser considers default – not the one you are currently signed in; before proceeding, make sure the account you plan to use is set as default. 
- Go back to the app to finish setting up White Label Emails.
- In Client Management, navigate to SMTP Details and fill in the designated fields:
- Host: This is the email service provider you are using (for example, if you are using gmail.com, this field should read smtp.gmail.com).
- Port: Depends on the encryption used: for SSL it’s 465 and for TLS, it’s 587.
- Username: This is the email address you plan on using to send your clients notifications and reports. Make sure it is the same address you entered as your agency email when setting up the agency (it does not need to be the same address you used to sign up for SerpWatch).
- Password: Enter the password you are using for the email account from the previous step.
- Encryption: Enter “ssl” or “tls” and make sure you are using the corresponding port for the selected encryption
Once you have filled in all the details, your form should look like this:
To finish, click “Save settings” in the top right corner and you’re all set!
example email:
