# What is Keyword Cannibalization?
Keyword cannibalization occurs when two or more pages are optimized for a keyword with the same or very similar search intent.
These pages will then compete in Google for ranking as the search engine struggles to understand which page is the more relevant one.
When you optimize multiple pages for the same search intent, you’re effectively watering down their authority, spreading thin the click-through rate (CTR), and undermining your SEO efforts.
# How to Set Up Cannibalization Detection in SerpWatch?
You can set up cannibalization detection notifications for all of your project’s keywords or for individual keywords.
# All Keywords
NOTE: When you enable project-level notifications, they will override the notifications you set up for individual keywords.
Here’s how to set up cannibalization detection on the project level:
- Log into the Project Dashboard and click: “ADD PROJECT” to set up cannibalization detection for a new project, or “Edit Project” to do the same for an existing project:
- Click “Next” until you reach the Notifications, Integration, and Automation modal:
- Click “ADVANCED NOTIFICATION SETTINGS:”
- Toggle to enable notifications for all the project’s keywords:
- Scroll to the bottom, check the Cannibalization Detection box and click “Done” to confirm:
You will now receive notifications whenever the app detects more than 1 organic result for the same keyword.
To set up notifications for Slack, email, and/or Zapier integration, refer to the Notifications guide.
If you want to receive notifications to your browser, check the Browser Push Notifications guide.
# Individual Keywords
Here’s how to set up cannibalization detection for individual keywords within a project:
- Log into the Project Dashboard and click the project that contains the keyword(s) you want to be notified about:
- Scroll down to the list of keywords and check the keyword(s) for which you want to receive cannibalization notifications:
- Click the bell icon that appears on top of the keyword list:
- Check the “Override settings” box:
- Scroll to the bottom and toggle to enable Cannibalization Detection:
- Click “Save” to confirm:
You will now receive notifications whenever cannibalization is detected for the keyword(s) you selected. If you enable cannibalization detection on the project level, you will receive notifications for all of your project’s keywords.
# Types of Notifications
# Slack
# Push Notifications
# Keyword List
All keywords that SerpWatch detects cannibalization for will be marked with an orange “x” icon in the Project Level keyword list.
Clicking the orange icon will trigger a pop showing all pages ranking for that keyword:
