Connecting SerpWatch to Google Analytics (GA) allows you to track your total organic traffic directly from the ranking chart without switching between the two apps.
SerpWatch is the only rank tracker that embeds GA data into the ranking chart, at both project and keyword levels.
Not only does this save you the trouble of constantly switching between the rank tracker and GA, but it also makes it easier to understand how organic search traffic affects your rankings.
This way, you’ll be able to reverse engineer your traffic and get a better grasp of how your SEO efforts translate into revenue.
You can integrate multiple GA accounts with your SerpWatch account and choose what analytics data to display on the ranking chart.
# Project Level – Intelligence Hub
The project-level Analytics chart gives you a clear overview of your total organic website search traffic.
All other forms of traffic are filtered out (social media, direct, etc).
You can also compare your traffic with Rankings, SW Score, SERP features, and Google Search Console data on the same graph.
Read more about this feature in Compare Metrics guide.
There are four ways to connect your SerpWatch account to one or more Google Analytics accounts. How to Connect Google Analytics guide explains each method step by step.
# Keyword Level
The keyword-level chart displays Google Analytics data filtered for the page that the keyword ranks for.
This means you can save time on traffic analysis by avoiding the process of filtering for the right traffic type (organic) and the correct landing page.
