Your rankings are acting up and you haven’t made any recent changes to your page? Your clients are upset with keyword fluctuations that you can’t account for?
It could be a Google algorithm update.
Algorithm updates often come unannounced, leaving SEOs struggling to figure out what caused the sudden ranking shifts.
# What are Google Algorithm Updates?
Google tweaks its search algorithm on a daily basis. While some updates are minor and don’t affect search rankings, others can cause a huge loss in traffic and quite literally make or break your business.
When SEOs suspect an update has been rolled out, they are usually forced to consult multiple sources looking for news while simultaneously monitoring their rankings to see if the fluctuations coincide with the update.
This means that tracking algorithm updates manually is prone to error and extremely time-consuming.
But not with SerpWatch.
SerpWatch tracks all minor and major Google algorithm updates for you and allows you to cross-reference the suspected updates with ranking fluctuations in just one click.
# How Does SerpWatch Track Google Algorithm Updates?
SerpWatch is designed to automatically scrape all minor and major Google updates and place them in the form of a convenient overlay on top of your ranking chart.
This allows you to quickly account for sudden rank fluctuations, educate your SEO team, and keep your clients, collaborators, and stakeholders in the loop about rank changes.
Google algorithm updates overlay is available at both project level and keyword level ranking charts.
Clicking the blue icons on the chart will open the overlay where you can read all about confirmed or unformed algorithm tremors.
At the bottom of the overlay, you will also find the link to the source where you can find more information about the suspected or confirmed algorithm update.
