# Why You Should Integrate GA with SerpWatch
Connecting SerpWatch to Google Analytics (GA) allows you to track your total organic traffic directly from the Intelligence Hub without switching between the apps.
SerpWatch is the only rank tracker that embeds GA data into the ranking chart, at both project and keyword levels.
Not only does this save you the trouble of constantly switching between the rank tracker and GA, but it also makes it easier to understand how your ranking affects your organic search traffic.
You can also compare GA data with other SEO points (including Google Search Console) on the same ranking graph for more in-depth insights into your website performance.
This allows you to reverse engineer your traffic and get a better grasp of how your SEO efforts translate into revenue.
SerpWatch lets you integrate multiple GA accounts with your SerpWatch account and choose what analytics data to display on the ranking chart.
# How to Connect GA with SerpWatch
There are four ways to connect your SerpWatch account to one or more Google Analytics accounts:
# Connect GA & a New Project
To connect Google Analytics to a new SerpWatch project, click the Add Project button and choose your project type:
After you fill in the project details and set up your tracking location, click ‘’Next” until you reach the Setup Notifications, Integrations, and Automation modal:
Click the Google Analytics tab in the Integrations section:
From the first dropdown menu, choose the GA account that you want to add to the new project:
Choose the domain associated with the GA account you selected:
Choose property:
Choose view:
Next, allow SerpWatch to manage GA account users and read and analyze your Google Analytics data and confirm your choices.
Google Analytics is now successfully connected to your SerpWatch account.
If you want to add a new GA account, click the “Add New Account” button and repeat the steps described above. 
# Connect GA & an Existing Project
Click the Edit Project icon next to the project you want to connect to your Google Analytics account:
Click “Next” in the Edit Project setup until you reach the Setup Notifications, Integrations, and Automation modal.
Click the Google Analytics tab and repeat the same steps described above for adding a new project (choose GA account and domain, select property and view, and grant SerpWatch the necessary permissions).
Once you sucessfully connect your GA account, click “Update Project” to save your settings:
# Connect GA in the Analytics Tab
You can connect Google Analytics directly from the ranking chart at both project and keyword levels.
Simply click the Analytics tab on the ranking chart and repeat the steps described above (choose GA account and domain, select property and view, and grant SerpWatch the necessary permissions).
If you want to integrate another GA account, click the “Add New Account” button and repeat the steps described above before updating your project.
To learn more about how Google Analytics data is shown on project and keyword levels, click here.
# Connect GA in Account Settings
To connect one or more GA accounts in the account setting, click your profile icon and select “Account Settings”:
Click the Google Analytics Account tab:
Click “Connect”:
Name your account, select your GA account, choose property and view, and grant the necessary permissions as previously shown:
If you have already integrated your SerpWatch account with a GA account and want to add another one, click the “ADD ACCOUNT” button and repeat the steps described above:
# How to Disconnect GA
If you no longer wish to cross-reference data from GA in SerpWatch, you can easily remove one or more accounts or disconnect all of them at once in the account settings:
Click your profile icon and select “Account Settings”:
Click the Google Analytics Account tab:
To remove just one GA account integration from your SerpWatch account, click the trash icon next to the account you want to remove:
To remove all GA accounts linked to your SerpWatch account, click “Disconnect All”:
Click “Disconnect Google Analytics” to confirm:
