With SerpWatch, you are in complete control of the rank notifications you want to receive.
You can customize notifications for a variety of events associated with the keywords you’re tracking.
These event triggers can be customized on both project and keyword levels.
# Project Notification Triggers
Once set up on a project level, events will trigger notifications for all keywords within that project; unless disabled or overridden for a specific keyword (explained below).
The following events can trigger notifications on the project level:
# Position Rise and/or Fall
Slide to the right from ‘disabled’ to define the number of positions a keyword must rise or drop for a notification to be triggered. Any value between 1 and 100 — relative to the current position — can be set up as a notification trigger.
# Keyword Hits All-Time High
Toggle this switch to receive notifications when a keyword reaches its highest-ranking position (since added to SerpWatch).
# Monitor Swings
Toggle the switch to receive notifications when a keyword’s position changes by over 40% up or down. For example, an upswing from position 10 to 5 will trigger a positive notification, while a downswing from position 5 to 10 will trigger a warning.
# Email Notifications Frequency
In case you’re using a high keyword check frequency, you can check this box and set up custom email frequency to keep rank emails from flooding your inbox.
Emails can be sent either daily or hourly, for the time you specify. Once checked, this setting will be applied to all of your projects.
# Drastic Drop
Slide to the right from ‘disabled’ to define the multiple of a keyword’s position drop that will trigger a notification.
Any value between 1 and 11 can be set up as a notification trigger. For example, if the keyword’s current position is 4, and the slider is set to 3, you will be notified if the keyword drops lower than the 12th position.
# Featured Snippet
Toggle the switch to receive notifications when a keyword appears in or is removed from a SERP feature (Featured Snippet, Image, Video, Answer Box, etc.)
# Cannibalization Detection
Check the Cannibalization Detection box to receive notifications whenever the app detects more than 1 organic result for the same keyword.
# Keyword Notification Triggers
NOTE: Unless overridden, notification triggers for individual keywords will inherit the values set up for project notifications. Read more.
Aside from all the events associated with project-level notifications, keyword-specific notification triggers come with a few more customization options:
# Position Cross Above & Below
Enter a value to receive notifications once a keyword ranks above or below the specified position.
# Notification Delivery Options
Toggle these options on to receive notifications via the specified channel.
Note that, in order to receive notifications via these channels, the channels have to be enabled on the project level.
