Keyword ranking data is a valuable source of information that can speak volumes about the effectiveness of your SEO campaign.
But it’s hard to get a clear picture of your SEO performance when you have dozens or even hundreds of keywords to track. And it’s even harder if your valuable data is scattered all over the place and you have to hop between multiple tools to analyze your website performance
In SerpWatch, all the information you need is in one place–neatly organized and available for analysis at any time on the Intelligence Hub.
# What is Intelligence Hub?
Intelligence Hub is a unique feature of SerpWatch that consolidates all SEO rank variables in one place.
There’s more to SEO success than a high-ranking position and Intelligence Hub is designed to give you exactly the type of in-depth insights you need to understand the “why” behind your SEO results.
# Gain Unique Insights
Intelligence Hub provides insight into different types of advanced keyword metrics, including search volume, cost per click (CPC), competition, and monthly revenue.
You can find more information about these keyword metrics on the Advanced Keyword Metrics page.
# Understand Traffic and Revenue
Intelligence Hub helps you understand what the keywords you track say about your website traffic and revenue.
And since some keywords are more equal than others, we let you assign them different weights based on their importance.
SerpWatch will then use this data to calculate your unique SW Score and adjust the ranking chart accordingly.
You can also integrate SerpWatch with Google Analytics, Google Search Console, and your Google Business Profile to help you contextualize your traffic without needlessly hopping between all these tools.
# Reverse Engineer Your SEO
Sudden ranking fluctuations are not rare and can happen for a number of reasons.
But before you take any action (and risk doing even more damage to your website rankings), you need to understand exactly what happened.
Intelligence Hub allows you to monitor and compare SEO metrics on the same graph and reverse engineer important keyword movements.
SerpWatch also scrapes all minor and major Google Updates and places them as a convenient overlay on top of your ranking chart.
You can also add Notes to any key findings and use them for reference while researching ranking fluctuations.
# How Do I Access Intelligence Hub?
To access the Intelligence Hub, go to the Project Dashboard, scroll down to the Project list and click the project you want to view.
To the right of your project title, you will see three icons – Edit Project, Clone Project, and Delete Project.
On the left side, right below the project title, you will find general information about your project:
- the domain you’re tracking
- the number of keywords you’re tracking within this project
- the keyword check frequency
On the right, you will find important data about your recent keywords’ movements, as well as the estimated monthly value of your project.
Scroll down and you will see the Intelligence Hub graph with seven tabs (Rankings, SW Score, Revenue, Analytics, SERP Features, SERP Features Timeline, and Search Console) and the Compare Metrics feature.
Here, you can also access your Notes and visualize your rankings on a Global Map View.
Below the graph is the list of keywords you are tracking within this project as well as different keyword metrics arranged in columns that you can easily reorder with drag & drop.
Clicking one of the keywords will take you to the Keyword Level overview where you can find more details about your keyword’s performance, verify rank data with SERP screenshots, monitor your competitors, and more.