Google Local Pack or Map Pack is a SERP feature that appears on top of the search results for keywords with local intent.
Keywords with local intent include near me searches (e.g. “plumber near me” or “supermarket nearby”) as well as those containing a specific geo-location (e.g. “best pizza New York”).
However, Google is pretty good at recognizing the local intent behind a query even when the query does not contain location-related words (e.g. searching for “plumber” will almost always trigger Map Pack).
Local Pack features a map along with a listing of the top three businesses most relevant to the user’s search intent and location.
Google sources this information from Google Business Profiles and shows results it finds to be most relevant to the user in terms of search intent and proximity to their location.
# Benefits of Local Pack Tracking
Tracking Local Pack in SerpWatch allows you to understand and measure local results for specific keywords, see what works and what doesn’t for your business, and decide on the best approach to outrank your local competitors.
Agencies can use Map Pack tracking as an irresistible service add-on and help clients boost their local presence.
Read about other benefits of Map Pack tracking here:
Google Map Pack: Track Your Way to Local SEO Success
# How to Set Up Local Pack Tracking
You can add your GMB from the New Project or Edit Project setup.
After you add your keywords and choose a check frequency, go to the next step set up search engine and location:
Check the “Track local results and GMB” box:
Click “Add new account:
Enter the exact name of your Google My Business profile and click “Save”:
After you finish setting up your project, click “Create Project”:
You can also add a new GMB account from the Account Settings page:
On the Account Settings page, go to the Google Business Account tab and then click “Add Account”:
Add your Google My Business Account name and click “Save”:
After you save your GMB profile, you can see the keywords ranking for Local Pack in the Local Rank column on the keyword list:
You can also see your results on the project-level ranking chart if you click the SERP Feature Timeline tab:
Scroll down to the Keyword List and click the circle button next to keywords ranking for Local Pack to graph them on the chart:
# How to Edit Your Google My Business Account
To edit your GMB account in SerpWatch, click your profile icon and select “Account Settings”:
Click the Google Business Account tab:
Click the Edit icon next to the GMB account you want to edit:
Edit the account name and click “Update” to confirm:
# How To Delete Your Google My Business Account
To delete your GMB account, click your profile icon and select “Account Settings”:
Next, click the Google Business Account tab:
Click the Delete icon next to the GMB account you want to edit:
Click “Delete” to confirm:
And if you want to remove all your Google Business accounts at once, click “DELETE ALL ACCOUNTS”:
