SerpWatch has an intuitive, uncluttered user interface designed to minimize the learning curve.
All data you need for deep SEO analysis is arranged in a logical and visually appealing way, with the most important metrics prominently displayed at the top of the page.
There are also a number of customization options, including re-arranging metrics columns, tagging keywords across projects, filtering keyword lists, and starring favorite keywords.
SerpWatch has a three-tier architecture consisting of:
# Dashboard
The first thing you will see after you log into your SerpWatch account is the main Dashboard.
The most relevant data is prominently featured on top of the page:
- the number of projects you are tracking
- the total number of keywords
- the number of keywords that have moved up/down
- the number of keywords that have retained the same position since the last update
Right below these values, you will find your Starred Keywords, conveniently displayed above the Project list:
Staring your most valuable keywords gives you a quick overview of the most important ranking movements as soon as you log into SerpWatch and allows you to prioritize your SEO efforts accordingly.
You can also quickly check how your starred keywords appear in search engine results pages by clicking the Search icon on the right.
If you scroll down, you will find the list of all your tracking projects.
You can toggle reorder your projects or sort them alphabetically by clicking the buttons on top of the list.
To reorder your projects the way you see fit, simply click and drag your projects and click ”Save” to finish.
Using the icons to the right of the project name, you can do the following:
To set up project notifications, assign the project to a client, or remove a project, click the three-dot icon to the right of the project name and select one of the options.
On the left-hand-side toolbar, you will find more icons for easy navigation:
In the Profile Menu, you will find links to your Account Settings, the Billing page, Serprobot Data Import, Affiliate program, Client Management, Community Forum, SerpWatch Roadmap, Feature Request page, and the Logout button.
# Intelligence Hub
Clicking one of your projects will take you to the project-level Intelligence Hub where you can compare multiple SEO points on a single ranking graph and get an in-depth insight into advanced keyword metrics.
On top of the page, you will find general project information on the left side and important keyword movement data on the right:
If you scroll down, you will see the Project Level ranking graph with seven responsive tabs and the Compare Metrics feature.
The Ranking Chart tabs include:
- Rankings – gives you an overview of historical ranking data for the entire project
- SW Score – measures the overall health of your project based on the weight you assign to individual keywords
- Revenue – shows the total daily revenue value for all keywords you are tracking within the project
- Analytics – connect SerpWatch to Google Analytics and track your total organic traffic directly from the ranking chart
- SERP Features – shows the current number of keywords that are ranking for a particular SERP feature
- SERP Feature Timeline – shows individual keywords that ranked for a particular SERP feature on a timeline
- Search Console – connect SerpWatch to Search Console to embed total clicks, impressions, average CTR, and average position into the ranking chart
To the far right of the ranking chart tabs you will find the Compare Metrics feature that lets you compare different SEO data points (Rankings, Revenue, SW Score, etc.) on the same graph.
Below the graph is the list of all the keywords you’re tracking within the project.
The keyword metrics columns can be rearranged with drag & drop.
Read more about the project-level features in the Intelligence Hub guide.
# Keyword Level
Clicking one of the keywords on the list will take you to the Keyword Level overview.
This is where you can gain a deeper understanding of the keyword’s search performance, verify ranking data with high-resolution SERP screenshots, and monitor your competitors’ rankings.
Below the Overview section, you will find the keyword ranking graph with five tabs: Ranking, Revenue, Analytics, SERP Features, and Competitors.
The keyword-level graph shows:
- Historical ranking data
- The keyword’s estimated revenue
- Timeline of SERP features the keyword ranked for over a given time period
- Google Analytics traffic data
- Your competitors’ rankings
- High-resolution SERP screenshots
Read more about the keyword-level features in the Keyword Level guide.