You may notice that Google Search Console data in your SerpWatch ranking chart differs from the Google Search Console tool.
According to Google, there are several reasons for data discrepancies between GSC Performance reports and other tools.
These reasons include:
- Data privacy (some queries are omitted from GSC reports to protect user privacy)
- Other tools may process GSC data differently
- The latest data in the GSC reports is sometimes preliminary and there can be a lag between the numbers
- Local time zones can affect GSC results shown in other tools.
Read more about discrepancies between GSC and other tools.
Note also that Google Search Console and Google Analytics results may differ.
This is because GSC and GA measure different metrics.
GSC keeps track of clicks (the number of times people click on your website in search results), whereas GA records sessions (a group of actions taken by a user on your website within a given time period).
For example, if a user clicks your link once, clicks the back button, and then clicks the link again shortly after, GSC would record this as two clicks, while GA would count this as just one session.
This is just one scenario and there are a number of variables that Google takes into account when recording sessions.
Read more about how Analytics defines web sessions.
Keep in mind that it is expected to see more clicks in GSC than sessions in GA since users can block Analytics from recording their activity on a website, but they cannot block GSC from recording clicks in Google search results pages.