SerpWatch rank tracker is a neatly organized workspace designed to make keyword rank tracking fast, easy, and accurate.
The tool has a three-tier architecture consisting of the Dashboard, Intelligence Hub, and Keyword Level.
After logging into your SerpWatch account, you will be taken to the Dashboard.
On top of the Dashboard, you can see the number of projects and keywords you are currently tracking and the information about important keyword movements.

Your starred keywords will be shown above the project list.

To access the Intelligence Hub, scroll down to the project list and click the one you want to view.

The columns in the Project list show:
- The number of keywords you are tracking within the project
- The number of keywords whose ranking position has increased since the last update
- The number of keywords whose position hasn’t changed since the last update
- The number of keywords whose ranking position has decreased since the last update
- The average revenue of the project (in USD)
- The number of keywords in the Top 3 positions in the Search Engine Results Pages (SERPs)
- The number of keywords in the Top 10 positions in the SERPs
- Keyword check frequency

To the right of the project name, there are four more icons:

Here, you will also find the “ADD PROJECT” button.
For step-by-step instructions for adding new projects in SerpWatch, refer to the How to Add Projects guide.
