Local tracking is one of the important strategies of local SEO aimed at improving the precision of search results and boosting websites’ search engine ranking.
# Why is Local Tracking Important?
Local tracking is one of the important strategies of local SEO aimed at improving the precision of search results and boosting a website’s SERP ranking.
Tracking local keywords can help you understand your website’s local search performance and tap into potential opportunities for growth.
Those who will find the local tracking feature useful include:
- Brick-and-mortar businesses
- Businesses with multiple locations
- Niche marketers
- Anyone else who wants to track their keywords’ performance for a specific area.
# How to Track Local Keywords in SerpWatch?
Precision tracking and data accuracy are what sets SerpWatch apart.
Besides the option to verify ranking data, you can also improve data relevancy by tracking keywords in specific locations.
SerpWatch allows you to track your local keywords based on zip code, city, and state.
You can add multiple tracking locations while adding a new project or editing an existing one.
NOTE: The number of locations, search engines, and devices you track affects your keyword check usage. To learn more about how keyword check usage is calculated, check the SerpWatch Pricing Model guide.
# New Project
# Country-Wide Tracking
Log into the project Dashboard and click “Add Project:”
Fill in the project details (name and domain) and add the keywords you want to track: 
Choose your check frequency and click “Next” to set up tracking location: 
If you want to track your keywords country-wide, select the country of your choice from the Country drop-down menu:
Once you select the country, the available search engines and devices will automatically adjust and you can select the preferred combination:
Next, select the language from the Language dropdown menu (the number of available languages will depend on the country location you selected):
# City, Zip, State
If you want to track keywords at the city, zip, or state level, check the “Track local results” box (1). Once you check the box, the “City, Zip, State” dropdown box will appear below (2):
Enter at least two symbols (characters or digits) and select one of the options from the drop-down menu:
NOTE: Based on the geographic data obtained by Google, the available options for zip codes will vary. For some countries, instead of zip code, you will be able to select a province/municipality/neighborhood, etc.
Once you select the location, click “Next” to finish setting up your project; once you set up notifications and integration, click “CREATE PROJECT” to finish.
# Existing Project
To set up a tracking location for a project you already created, go to the Project list on the Dashboard, click the Edit Project icon next to the Project you want to edit, and follow the steps described above.
Once you set up the desired location, click “UPDATE PROJECT” to finish.
# How to Add Multiple Locations to One Project?
To track the same set of keywords in multiple locations, click “ADD A LOCATION & SEARCH ENGINE” in the Setup Engine and Location modal and repeat the steps described above:
If you have any questions about local tracking in SerpWatch, don’t hesitate to reach us via live chat or send an email at [email protected].